Colour is important to design, particularly in designing web sites. multitude companies use a website as a sales tool & using the right colours can lead to increased sales, but picking the wrong colours can mean that less users & fewer sales.

Finding out how colour works is crucial for all website designers if they want to make a successful site. This is because different colours affect humans in different ways, & can influence emotions & moods. this means that your choice of colour could upset your users if you don’t get it right.

Colour might also be used to guide users to certain areas on a page. For example, you may want a user to click the purchase button, so making it stand out is really major.

Here’s a guide to how various colours influence & affect humans:

Green is linked to the environment, peace & envy. its also a really relaxing colour & is excellent to use for a soothing effect.

White stirs up feelings of pureness, simpleness, emptiness & innocence. if used as the major colour in a web site, it creates a simple and clean feel.

Blue is a colour is most commonly associated with corporate websites because its a strong colour that’s associated with confidence, coldness, depression, water & peace.

Green is linked to trees, wealth & envy. The most calming colour in the spectrum, it’s extremely popular with sites that are linked to nature.

The colour white is linked with clean & simple designs, so it is favoured by several design firms. It stirs up feelings of cleanliness, simplicity, honesty & innocence.

Evoking feelings of lust, sex, fire & aggression, red is a really charged colour. the brighter shades of red is bold, so it can be utilised to create awareness.

Brown can be used to express trust & honesty in a design. it can be linked to old age, warmth & comfort.

Orange is related to enthusiasm, creativity & stimulation. it can be used in designing for the web to denote friendliness.

Purple’s darker shades can be really deep & luscious. it can be associated with royalty, spirituality, arrogance & luxury. the lighter end can stand for romance & delicacy. its a colour that is not used very often on websites.

Full of life, vibrancy & stimulation, orange is a fantastic colour to use in designing for the web. it can be used to bring youthfulness to a design.

Colour’s role isn’t just to make a site look good, it can be used to evoke feelings and emotions from the web surfing. choosing colours that annoy the site user can have damaging effects on your web site, while selecting cleverly can mean that the web site meets the user’s expectations.