Third-party trust marks help to lessen the anxiety of online shoppers. With identity theft crimes at an all-time high, many online shoppers are reluctant to provide their personal information over cyberspace. Smaller merchants are the most harmed by online shopper concerns because they do not always have build it brand recognition and trustworthiness of larger merchants. Third-party trust marks verify the security of e-commerce sites so that customers can rest easy transmitting their sensitive information.

There are three main types of trust marks—privacy, identity and security. Privacy trust marks verify that the statements in your privacy policy are accurate. Identity trust marks validate that you are who you say you are. Security trust marks certify that there are no vulnerabilities in the security of your network that can be exploited by outsiders. While there is a need for all of these trust marks, the security trust marks are the most important for protecting consumer information.

There are several different security trust marks on the market today for merchants. Not all of these trust marks provide equivalent services, however. When shopping for a trust mark program to verify your website and increase consumer conversions, it’s important to understand the differences between the available options and what you should look for in a trust mark.

The best trust mark on the market right now is the HackerProof trust mark from Comodo. This trust mark combines innovative technologies with an established and renown brand reputation. Comodo is an approved PCI Compliance Scanning Vendor (ASV) and is independently certified by auditing authorities. The Comodo brand is widely recognized with trustworthiness and security. When customers see the Comodo name in the HackerProof trust mark, they know that it has thoroughly evaluated the safety of your website. A superior reputation is probably the most important service a trust mark can provide, and not all trust mark vendors can make such claims.

How the trust mark is displayed on your website also differentiates trust mark brands. You want your trust mark to appear on every page of your website so that consumers don’t have to go looking for it. The HackerProof trust mark uses Corner of Trust technology to embed the logo in your web browser so that it is always on your customer’s screen no matter what page is being viewed. This also provides some Identity Assurance because it interferes with phishing scams that send unsuspecting customers to look-alike websites in attempts to steal personal information. Customers know that your site is the real deal because the Comodo HackerProof logo consistently appears on the page.

Verifiability is another important part of a trust mark . Most trust mark vendors require visitors to visit links outside of your site to verify company credentials. In some cases, this is a way for the vendor to advertise its services to your customers. Comodo HackerProof Trust Marks uses Point to Verify technology to allow visitors to verify the company’s credentials without leaving your website. While there are other trust mark vendors that provide similar services, none offer the superior reputation of the Comodo brand or the many additional features of the HackerProof program.

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